About Us


Here is a little bit about where The 3Ten came from and what it's all about. 
What inspired me to start The 3Ten? I'm just a regular guy that was born and raised in Santa Monica, CA (the 310), hence the name The 3Ten. I'm a son, a brother, an uncle, and a friend to many. I have had so many great memories growing up in Santa Monica and I wanted to use my creative side to share those memories on clothing. Not everything I create will be just about Santa Monica however, it's just where I'm starting.  I'm going to include everything that is meaningful to me, my family and friends from all over the world, as well as locations that inspire me. My goal is to run a creative, positive, and successful brand and have it grow from the west coast to the world.  Down the road I'd also like to start a couple of charities so that i can give back to the community that I grew up in. I'd like to start a charity for children in need as well as one for people with Alzheimers. Both of those are very important to me as I used to teach and coach children and my  grandmother had Alzheimers.
I've been fortunate to meet so many great people and they have all been a part of my inspiration to make The 3Ten a success. 
I hope you enjoy what The 3Ten is all about as we continue to grow each day. 





Steven L.
Founder and CEO